Category: Thoughts

Weekly Round Up – 02/11/14

Here’s a quick round up of some of the articles I’ve found interesting this week:

1) Microsoft’s Silicon Valley Envy – Vauhini Vara

An run through of Microsoft’s current outlook and its change from ‘devices and services’ to one that ‘facilitates experiences’.

Full article: http://www.newyorker.com/business/currency/microsofts-silicon-valley-envy

2) Audi to Retain WPP’s AKQA for Digital – Alexandra Bruell

Quick analysis of Audi USA’s digital agency roster, including the news that they’re continuing a search for a social media agency.

Full article: http://adage.com/article/agency-news/audi-retain-akqa-digital-conducts-social-search/295584

3) Facebook Offers Life Raft, but Publishers Are Wary – David Carr

The ongoing debate around whether Facebook becoming a content host is good or bad for publishers – accessibility and audience access versus data handcuffs?

Full article: http://mobile.nytimes.com/2014/10/27/business/media/facebook-offers-life-raft-but-publishers-are-wary.html

4) Uber: The Next Logistics Framework – Lindsay Rego

The how, why and what of Uber’s model and growth with reference to Malcolm Gladwell’s Tipping Point.

Full article: https://www.linkedin.com/pulse/article/20141101171034-18809237-uber-the-next-logistics-framework

5) Touchtronic III – Advanced Technology Advancing AM.com – Pete Norwood

A look at how we created a unique web experience to launch and explore our latest 15MY Vanquish and Rapide S transmission.

Full article: http://www.astonmartin.com/live/blog/aston-martin-live/2014/10/27/touchtronic-iii—advanced-technology-advancing-astonmartin.com

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Apple’s Boilerplate

It’s always interesting to look at a company’s press release boilerplate to see what a company concisely and simply thinks of itself. Apple have just updated theirs to include the Apple Watch – the confidence just oozes out…

Apple reinvented the mobile phone with its revolutionary iPhone and App Store, defined the future of mobile media and computing devices with iPad and has announced Apple Watch, its most personal device ever. Apple leads the digital music revolution with its iPods and iTunes online store, continues the rapid pace of innovation of mobile software with iOS and integrated services including Apple Pay and iCloud. Apple designs Macs, the best personal computers in the world with OS X, and free iOS and OS X apps like iWork and iMovie.

Taken from: https://www.apple.com/uk/pr/library/2014/09/15Apple-Announces-Record-Pre-orders-for-iPhone-6-iPhone-6-Plus-Top-Four-Million-in-First-24-Hours.html