Tagged: Facebook

Weekly Round Up – 02/11/14

Here’s a quick round up of some of the articles I’ve found interesting this week:

1) Microsoft’s Silicon Valley Envy – Vauhini Vara

An run through of Microsoft’s current outlook and its change from ‘devices and services’ to one that ‘facilitates experiences’.

Full article: http://www.newyorker.com/business/currency/microsofts-silicon-valley-envy

2) Audi to Retain WPP’s AKQA for Digital – Alexandra Bruell

Quick analysis of Audi USA’s digital agency roster, including the news that they’re continuing a search for a social media agency.

Full article: http://adage.com/article/agency-news/audi-retain-akqa-digital-conducts-social-search/295584

3) Facebook Offers Life Raft, but Publishers Are Wary – David Carr

The ongoing debate around whether Facebook becoming a content host is good or bad for publishers – accessibility and audience access versus data handcuffs?

Full article: http://mobile.nytimes.com/2014/10/27/business/media/facebook-offers-life-raft-but-publishers-are-wary.html

4) Uber: The Next Logistics Framework – Lindsay Rego

The how, why and what of Uber’s model and growth with reference to Malcolm Gladwell’s Tipping Point.

Full article: https://www.linkedin.com/pulse/article/20141101171034-18809237-uber-the-next-logistics-framework

5) Touchtronic III – Advanced Technology Advancing AM.com – Pete Norwood

A look at how we created a unique web experience to launch and explore our latest 15MY Vanquish and Rapide S transmission.

Full article: http://www.astonmartin.com/live/blog/aston-martin-live/2014/10/27/touchtronic-iii—advanced-technology-advancing-astonmartin.com

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Everything facebook Launched at f8

Everything facebook Launched at f8

A nice wash-up of the f8 conference here. My salient take out / conclusion:

Zuckerberg said Facebook wants to be a “cross-platform platform” that rides across iOS, Android, Windows Phone, the web, and more. That’s a convenient framing of the fact that Facebook doesn’t own a mobile operating system.”

That’s clearly something that keeps Zuck up at night.

One other element which peaked my interest was AppLinks to allow users to load content held deep within apps as opposed to having start at the top level.

Two Million facebook fans – Aston Martin ‘The Race’

On Saturday we hit the fantastic mark of Two Million Aston Martin facebook fans. You may think that this is not such a big achievement when you look at other massive brands or indeed some of the Aston Martin competitor set, but, as a business we have never ever, ever spent any money on facebook advertising, and therefore every single one of those likes is either organic or referred. Not a bad achievement, even more impressive when you consider that our second million was generated in just 13 months.

And to celebrate? We thought we’d do something a little quirky, I liked the idea of a video which was light hearted and had the potential to be consumed by people (and fans) around the world. We’ll be releasing the full version in February but we’ve released this initial teaser…