Here’s a quick round up of some of the articles I’ve found interesting this week:

1) Microsoft’s Silicon Valley Envy – Vauhini Vara

An run through of Microsoft’s current outlook and its change from ‘devices and services’ to one that ‘facilitates experiences’.

Full article: http://www.newyorker.com/business/currency/microsofts-silicon-valley-envy

2) Audi to Retain WPP’s AKQA for Digital – Alexandra Bruell

Quick analysis of Audi USA’s digital agency roster, including the news that they’re continuing a search for a social media agency.

Full article: http://adage.com/article/agency-news/audi-retain-akqa-digital-conducts-social-search/295584

3) Facebook Offers Life Raft, but Publishers Are Wary – David Carr

The ongoing debate around whether Facebook becoming a content host is good or bad for publishers – accessibility and audience access versus data handcuffs?

Full article: http://mobile.nytimes.com/2014/10/27/business/media/facebook-offers-life-raft-but-publishers-are-wary.html

4) Uber: The Next Logistics Framework – Lindsay Rego

The how, why and what of Uber’s model and growth with reference to Malcolm Gladwell’s Tipping Point.

Full article: https://www.linkedin.com/pulse/article/20141101171034-18809237-uber-the-next-logistics-framework

5) Touchtronic III – Advanced Technology Advancing AM.com – Pete Norwood

A look at how we created a unique web experience to launch and explore our latest 15MY Vanquish and Rapide S transmission.

Full article: http://www.astonmartin.com/live/blog/aston-martin-live/2014/10/27/touchtronic-iii—advanced-technology-advancing-astonmartin.com