Weekly Round Up – 02/11/14
Here’s a quick round up of some of the articles I’ve found interesting this week:
1) Microsoft’s Silicon Valley Envy – Vauhini Vara
An run through of Microsoft’s current outlook and its change from ‘devices and services’ to one that ‘facilitates experiences’.
Full article: http://www.newyorker.com/business/currency/microsofts-silicon-valley-envy
2) Audi to Retain WPP’s AKQA for Digital – Alexandra Bruell
Quick analysis of Audi USA’s digital agency roster, including the news that they’re continuing a search for a social media agency.
Full article: http://adage.com/article/agency-news/audi-retain-akqa-digital-conducts-social-search/295584
3) Facebook Offers Life Raft, but Publishers Are Wary – David Carr
The ongoing debate around whether Facebook becoming a content host is good or bad for publishers – accessibility and audience access versus data handcuffs?
Full article: http://mobile.nytimes.com/2014/10/27/business/media/facebook-offers-life-raft-but-publishers-are-wary.html
4) Uber: The Next Logistics Framework – Lindsay Rego
The how, why and what of Uber’s model and growth with reference to Malcolm Gladwell’s Tipping Point.
Full article: https://www.linkedin.com/pulse/article/20141101171034-18809237-uber-the-next-logistics-framework
5) Touchtronic III – Advanced Technology Advancing AM.com – Pete Norwood
A look at how we created a unique web experience to launch and explore our latest 15MY Vanquish and Rapide S transmission.
Full article: http://www.astonmartin.com/live/blog/aston-martin-live/2014/10/27/touchtronic-iii—advanced-technology-advancing-astonmartin.com