Category: Social
‘Great Content’ and ‘Long-form Content’ Are Two of the Snakes Swallowing Content Marketing — Scale Magazine — Medium
“When I saw Rand’s comments on Twitter, it rekindled a fire in me that has been burning for some time: The myths that you need great content and/or long content are choking content marketing like a weed.”
Sir Martin Sorrell: ‘the definition of creativity needs to change – we’re not in the advertising business anymore’
“WPP boss Sir Martin Sorrell has hit back at claims that data inhibits creativity, arguing that it’s no longer enough to rely on the skills of a bygone era to concoct effective content.”
The World’s Most Prolific Twitter User Tweets Mostly About Nothing
“As Twitter celebrates its 10th birthday today, @VENETHIS will send approximately his 37,771,000th tweet. He’s by far the service’s most prolific user, according to Twitter Counter, a statistics and analytics service powered by Twitter that tracks the accounts with the most tweets.1”
First look at the new smaller iPad Pro
“Today was a pretty small news day for Apple. In part, because the announcements were largely iterations on existing products. But, also because the rumors about Apple’s hardware getting smaller were indeed true.”
The 7 most annoying things about website checkouts
“Fed up of abandoned baskets? Well, perhaps these near-customers were fed up of your website checkout process. To improve yours and ensure you convert more customers, make sure you’re not making the mistakes highlighted in this article…”
SSL certificates will soon be free for all websites
“Security is one of the most important topics for any company doing business in some form on the internet. With the liabilities associated with data breaches and hacking incidents only increasing, few companies can afford to ignore website security.”
Why Digital Innovation Is Driving the Need for Open Journalism
“At the end of the day, the news industry has one primary focus: keeping people up to date on the stories of the moment, providing the best insight into every instance where the reader can’t be there themselves.”
The Trials and Tribulations of the (Not So) Quick Pass #wtfUX
Effective Mobile Marketing Awards Shortlist Unveiled
I’m delighted to see the Jaguar #FeelWimbledon campaign I worked on has been nominated in six categories of the Mobile Marketing Awards. Fingers crossed!
“After weeks of deliberation, the shortlist for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem and pinpoint, has been unveiled.”
An evening up close with the Tesla Model X
“FREMONT, CA—At the Tesla factory in the breezy Bay Area, scores of Tesla owners and enthusiasts gathered under red mood lighting to grab free drinks and hear Tesla Motors CEO Elon Musk talk about his company’s third vehicle line—the Model X.”
Pete Norwood 