Tagged: Pocket

‘Great Content’ and ‘Long-form Content’ Are Two of the Snakes Swallowing Content Marketing — Scale Magazine — Medium

“When I saw Rand’s comments on Twitter, it rekindled a fire in me that has been burning for some time: The myths that you need great content and/or long content are choking content marketing like a weed.”

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Sir Martin Sorrell: ‘the definition of creativity needs to change – we’re not in the advertising business anymore’

“WPP boss Sir Martin Sorrell has hit back at claims that data inhibits creativity, arguing that it’s no longer enough to rely on the skills of a bygone era to concoct effective content.”

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