When business systems are at peak performance levels, and employees productivity is rising, providers’ customer satisfaction and retention rates will likely be high. Technology is all about operational efficiencies, automation, and objectives today, not RAM and petabytes.
The language shift may seem subtle, but its impact on the channel is enormous. Tech professionals must speak in terms of their customers issues and objectives, not the finer points of systems that have little knowledge or interest in. Providers must communicate using the terminology business professionals are most comfortable with and truly care about. Those that can talk the talk are on their way to healthier and more productive relationships with their clients.
Fantastic piece of content created by our Digital Marketing team. It gets right to the heart of why the Range Rover Evoque has been such a ‘sector redefining’ success.
“The automotive industry is changing quickly. Electric vehicles, autonomous driving, connected vehicles, shared mobility models. It’s all happening. Every manufacturer is in a race to the new world of Autonomous, Connected, Electric and Shared mobility (ACES). But in this new world one constant remains. The customer.”
Read more on Jaguar Land Rover’s customer engagement strategy
Great question to Gov. John Kasich on Meet the Press today:
“If you were just a citizen and not an elected official, would you be a member of the Republican party?”
Tomorrow marks a big day for Brexit, with the bill to trigger Article 50 likely to pass through the House of Commons on Monday. That’s led to speculation that Article 50 itself could be triggered before the end of week – essentially after nine months of prevarication the rubber will truly hit the (exit) road.
Frankly I’m still amazed at the approach Theresa May has adopted. Choosing to pursue the hardest possible Brexit without even a scrap of recognition or focus on the wants of the 48% who voted to remain – many of whom she will be looking at for votes in 2020. I understand it, by standing explicitly on the basis of the mandate of the 52% she feels safety in purity, reassurance in simplicity – “you’ve given me directions and I’m acting on them”. But my amazement comes from her folly in not even trying to prepare the Leavers she is delivering for of the complexity and inherent risks of attempting to strike a trade deal and amicably leave the EU within 24mths. I believe this is will ultimately be her undoing. There are a large proportion of the 52% who do not – and do not care to – understand the Herculean task that awaits the May government, and she has made no effort to prepare them for this. By not explaining the complexity of the process she will be hung by the simplistic analysis of success v failure.
She could have easily taken the tact below and lost ZERO political capital and ZERO Brexiteer support…
“With a clear mandate to deliver a future for Britain outside the European Union I will move ahead as quickly as possible to make this a reality. It is clear that as a country we voted to control our own borders and our own regulatory framework, therefore membership of the Single Market is a structural impossibility. I am the Prime Minister that will make your mandate a reality, and in doing so you must trust me to get the right deal for Britain alongside our European partners. But two years is not a long time, the vision I now share of a Global Britain, in complete control of its own destiny relies on this country being as economically secure in two years time as it is now. Compromise on some aspects of our short-term future will be necessary, as will be an understanding that March 2019 will not see the completion of the process of transforming 21st century Britain in the vision which both I and I believe the majority of the country forsee. It is therefore with confidence, but also realism that I will approach the negotiating and bargaining position of the United Kingdom. A Conservative government and a Conservative Prime Minister will deliver to change you require, but as your Prime Minister I must counsel the whole country on the complexity and difficulties the Government will face, but ultimately for the right ends.”
By not attempting to educate the 52% of the complexity of Brexit she will ultimately be skewered by the same 52% not accepting her inability to deliver a simplistic outcome. In other word she still hasn’t explained that having and eating cake are incompatible.
Incidentally, this is well worth a watch, personally I’m petrified at the prospect of having to make by own furniture…
I was interested to read this article from the unlikely source of TeenVogue earlier today. As you may expect it isn’t a publication I have ever read before, but that’s what made it so surprising. To see an Op-Ed piece so well crafted in what you might think wouldn’t be such a politically charged publication has certainly seen it shared widely on Twitter.
In short the piece explores Donald Trump’s approach to the truth, or to be more appropriate, Donald Trump’s approach to disregarding the truth. The latest and most pernicious example of this is without doubt the unfolding report from the CIA that Russia was actively involved in specific actions to promote and aid a Trump victory in last month’s election. An episode which I am sure will have a lasting effect on the Trump Presidency and the 2020 election.
The final paragraph of the piece is the most powerful:
“The road ahead is a treacherous one. There are unprecedented amounts of ugliness to untangle, from deciding whether our President can be an admitted sexual predator to figuring out how to stop him from threatening the sovereignty of an entire religion. It’s incredible that any of those things could seem like a distraction from a greater peril, or be only the cherry-picked issues in a seemingly unending list of gaffes, but the gaslights are flickering.”
“The gaslights are flickering” – this specifically refers to a phenomenon I hadn’t heard of until today – Gaslighting. Quick research explains its origin in the 1930s play ‘Gas Light’. It refers to psychological manipulation of one or a group of people to which they will question their perception and sanity. The gaslight specifically refers to the dimming of the light in the house which one of the play’s characters is aware of but coerced into believing she is imagining.
Many around the world feel trepidation about President Trump; his potential actions, his potential reactions and his potency. I certainly share those concerns, heightened given the fact the world is arguably more uncertain at a country, continent and global level than at any point in my lifetime. But as the article explores, the most distressing aspect of Trump isn’t the reality of what Trump may do, but the lies and spin he may layer on top of what he does, both for justification and pretension. We live in a ‘post-truth’ world – ironically one of the facts no doubt Trump would deny – but the brazen capability Trump and his incoming administration seem to have to dismiss facts and impact the US public’s perception of the factual truth is summed entirely by the image of the dimming gaslight.