“When I saw Rand’s comments on Twitter, it rekindled a fire in me that has been burning for some time: The myths that you need great content and/or long content are choking content marketing like a weed.”
“WPP boss Sir Martin Sorrell has hit back at claims that data inhibits creativity, arguing that it’s no longer enough to rely on the skills of a bygone era to concoct effective content.”
“As Twitter celebrates its 10th birthday today, @VENETHIS will send approximately his 37,771,000th tweet. He’s by far the service’s most prolific user, according to Twitter Counter, a statistics and analytics service powered by Twitter that tracks the accounts with the most tweets.1”
“Today was a pretty small news day for Apple. In part, because the announcements were largely iterations on existing products. But, also because the rumors about Apple’s hardware getting smaller were indeed true.”
Great to see the latest Jaguar ad revealed by Professor Stephen Hawking. We’re all massively excited about F-PACE and have high hopes for it to be a roaring global success, it looks great, it drives great and it’s packed full of technology.
You can watch the ad below…
There are two kinds of people in the world: Those who divide everybody into two kinds of people, and those who don’t.
“Fed up of abandoned baskets? Well, perhaps these near-customers were fed up of your website checkout process. To improve yours and ensure you convert more customers, make sure you’re not making the mistakes highlighted in this article…”
I was just rereading this post – 5 Essential SEO Techniques To Master In 2015 and reflecting on what the year to come may hold for the SEO industry.
There’s a key quote on this article which needs to be remembered and frequently gets lost in the more advanced technical based conversations the SEO industry loves to get involved in:
“Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.”
SEO is essentially about improving accessibility and refining relevance – matching a business / enterprises goals (reasons for existence) with an audience to whom those are goals are relevant. As the industry matures this is more important than ever, and is at the heart of relevant content creation matched with structural accessibility being the fundamental principles for SEO in 2016.
My personal view is that 2016 will also continue to see further growth in video optimisation both within Google (utilising YouTube placement) and within YouTube itself. With investment in both and short and long form video content growing exponentially there will be even more focus on ensuring syndication and visibility in terms of holding marketing budgets to account.
An interesting development – Smart Goals for integration between GA and Adwords.
It’s not explained well by the Google at all but essentially it means they will give smaller advertisers something to optimise against when there is no active conversion point. Quite a canny move considering that for many small businesses the barrier to ongoing Adwords usage (and PPC across the board) is a lack of certainty about when the activity is actually driving outside of visit / session data.
Read the full article on Google Smart Goals
“Security is one of the most important topics for any company doing business in some form on the internet. With the liabilities associated with data breaches and hacking incidents only increasing, few companies can afford to ignore website security.”