Two Million facebook fans – Aston Martin ‘The Race’

On Saturday we hit the fantastic mark of Two Million Aston Martin facebook fans. You may think that this is not such a big achievement when you look at other massive brands or indeed some of the Aston Martin competitor set, but, as a business we have never ever, ever spent any money on facebook advertising, and therefore every single one of those likes is either organic or referred. Not a bad achievement, even more impressive when you consider that our second million was generated in just 13 months.

And to celebrate? We thought we’d do something a little quirky, I liked the idea of a video which was light hearted and had the potential to be consumed by people (and fans) around the world. We’ll be releasing the full version in February but we’ve released this initial teaser…

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