Category: Uncategorized

If you stand for nothing

As we look back on a year of the Labour government, marked by what seems like an almost typical lack of professionalism by British administrations I’ve been considering the PM.

Keir Starmer seems to treat conviction like a suspicious package—best handled with gloves and disposed of quietly— he’s become the Aaron Burr of British politics. In a world crying out for clarity, he offers caveats. Like Burr, he’s made a lack of clarity, or indeed a downright obfuscation of his governing principles an art-form There’s a line from Hamilton which rings true “If you stand for nothing, what will you fall for?”. That sums up my view of Starmer, in fact it might as well be etched into the despatch box. His principles, if they exist, are Schrödinger’s: simultaneously present and absent, depending on the polling data. And while Burr at least had the decency finally act on principle with a gun, Starmer’s tool of choice is a spreadsheet of focus group results and a weak hand on the tiller, not ideal as we head into choppy waters.

New Range Rover & Land Rover Nav

Delighted to launch a new and fully refactored navigation on the Land Rover and Range Rover websites.

This is a globally consistent design for all our markets with four primary tabs, fixed action items and a clearer mega menu structure. We’ve also enabled a Range Rover version including our SV offerings, in contrast to the Land Rover version which leads on Defender and Discovery but references Range Rover (our brand transition is fluid!).

Developed by ITG with support from Accenture and Adobe this is a big improvement on our previous navigation for a host of reasons; technical, UI and commercial / conversion impact.

Let’s Get Concrete

I love the phrase ‘Let’s get concrete’. It’s a seamless way of going from the abstract to the applicable, the theoretical to the practical, the ethereal to the foundational (literally). It’s the build you need to truly grasp the next step to take action.


Good teachers can always take the text book and make it referential, tangible and experiential. Good teachers and leaders make things concrete.

Your Account

New functionality launched this week on Landrover.co.uk and Rangerover.com (UK market) – our new account integration.

Built as an SPA by our agency partner ITG, but integrated into our existing UK brand websites, this functionality allows a user to create an account, save configurations and then manage their marketing preferences.

This is the first time we’ve built a fully integrated offering into our Adobe Experience Manager platform with Forgerock in place as our IAM solution and connections into our CRM APIs.

Well done to my team for delivering this MVP.