I was interested to read this article from the unlikely source of TeenVogue earlier today. As you may expect it isn’t a publication I have ever read before, but that’s what made it so surprising. To see an Op-Ed piece so well crafted in what you might think wouldn’t be such a politically charged publication has certainly seen it shared widely on Twitter.
In short the piece explores Donald Trump’s approach to the truth, or to be more appropriate, Donald Trump’s approach to disregarding the truth. The latest and most pernicious example of this is without doubt the unfolding report from the CIA that Russia was actively involved in specific actions to promote and aid a Trump victory in last month’s election. An episode which I am sure will have a lasting effect on the Trump Presidency and the 2020 election.
The final paragraph of the piece is the most powerful:
“The road ahead is a treacherous one. There are unprecedented amounts of ugliness to untangle, from deciding whether our President can be an admitted sexual predator to figuring out how to stop him from threatening the sovereignty of an entire religion. It’s incredible that any of those things could seem like a distraction from a greater peril, or be only the cherry-picked issues in a seemingly unending list of gaffes, but the gaslights are flickering.”
“The gaslights are flickering” – this specifically refers to a phenomenon I hadn’t heard of until today – Gaslighting. Quick research explains its origin in the 1930s play ‘Gas Light’. It refers to psychological manipulation of one or a group of people to which they will question their perception and sanity. The gaslight specifically refers to the dimming of the light in the house which one of the play’s characters is aware of but coerced into believing she is imagining.
Many around the world feel trepidation about President Trump; his potential actions, his potential reactions and his potency. I certainly share those concerns, heightened given the fact the world is arguably more uncertain at a country, continent and global level than at any point in my lifetime. But as the article explores, the most distressing aspect of Trump isn’t the reality of what Trump may do, but the lies and spin he may layer on top of what he does, both for justification and pretension. We live in a ‘post-truth’ world – ironically one of the facts no doubt Trump would deny – but the brazen capability Trump and his incoming administration seem to have to dismiss facts and impact the US public’s perception of the factual truth is summed entirely by the image of the dimming gaslight.
“There’ll be rioting in the streets,” I’ve been told over and again, “if the result of the Referendum is ignored.”
But here’s the thing.
There’s no good outcome from this. There are only more and less bad ones.
The promises the Leave camp made to voters – that immigration would (in some sense) stop or that £350m per week would be available to spend on the NHS – have already been jettisoned. But these are only small things. The Leavers had no plan. David Cameron has resigned and no one is running the country. Day by day our economy is bleeding out. When these things eventually come to sound in a huge hit to investment and economic growth and public finances; when Project Fear is revealed to be Actual Reality, and benefit spending is slashed, and hard working voters find they’ve lost their jobs, and there is less public money available to spend…
View original post 953 more words
We really shouldn’t underestimate the power that a continued financial slide will have. No politician is stupid enough to see Rome burn and not call in the fire engines at some point. Business will be screaming, the BOE will be screaming, other countries will be screaming through every channel possible, the Royal Family will be screaming – pressure to act will be mounting by the hour. Can you imagine even two more months (the Conservatives stated there would be a new PM on 2nd Sept) of decline for the £ and the FTSE? We’re in this position after two days!
In my opinion there are only four things which can bring (some) stability:
1) A snap General Election to form a new Government
2) Triggering Article 50 immediately
3) A second referendum which essentially says Vote to Remain or Vote to Leave, with the caveat that Leave triggers Article 50 immediately
4) A vote in Parliament to not act on the result of referendum
Great to see the latest Jaguar ad revealed by Professor Stephen Hawking. We’re all massively excited about F-PACE and have high hopes for it to be a roaring global success, it looks great, it drives great and it’s packed full of technology.
You can watch the ad below…
There are two kinds of people in the world: Those who divide everybody into two kinds of people, and those who don’t.
I was just rereading this post – 5 Essential SEO Techniques To Master In 2015 and reflecting on what the year to come may hold for the SEO industry.
There’s a key quote on this article which needs to be remembered and frequently gets lost in the more advanced technical based conversations the SEO industry loves to get involved in:
“Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.”
SEO is essentially about improving accessibility and refining relevance – matching a business / enterprises goals (reasons for existence) with an audience to whom those are goals are relevant. As the industry matures this is more important than ever, and is at the heart of relevant content creation matched with structural accessibility being the fundamental principles for SEO in 2016.
My personal view is that 2016 will also continue to see further growth in video optimisation both within Google (utilising YouTube placement) and within YouTube itself. With investment in both and short and long form video content growing exponentially there will be even more focus on ensuring syndication and visibility in terms of holding marketing budgets to account.
An interesting development – Smart Goals for integration between GA and Adwords.
It’s not explained well by the Google at all but essentially it means they will give smaller advertisers something to optimise against when there is no active conversion point. Quite a canny move considering that for many small businesses the barrier to ongoing Adwords usage (and PPC across the board) is a lack of certainty about when the activity is actually driving outside of visit / session data.
Read the full article on Google Smart Goals