Google Smart Goals
An interesting development – Smart Goals for integration between GA and Adwords.
It’s not explained well by the Google at all but essentially it means they will give smaller advertisers something to optimise against when there is no active conversion point. Quite a canny move considering that for many small businesses the barrier to ongoing Adwords usage (and PPC across the board) is a lack of certainty about when the activity is actually driving outside of visit / session data.
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