I spent Monday in London with Telerik, the company behind Sitefinity, the CMS that powers AstonMartin.com. Lots of good discussion around their future roadmap and some nuggets on current functionality which we aren’t using – very worthwhile.

On my roadmap (as with many others) is to develop our site towards being full responsive, we currently have a mobile site but alongside most in the industry who are more brand than transaction lead, we are working towards being fully responsive. The challenge we have is to blend the power of our CMS with the flexibility of Bootstrap which we have used to build our latest launch microsite for Vantage N430.

The great news is Project Feather is on the horizon, if we can blend the flexibility of a bootstrap front end with the power and breadth of our CMS then we’ll be in a great place.