I don’t really go in for these sets of random stats, always designed to show you that we live in a digital age (who would have thought it!). However there are some thought-provoking numbers in here, including “80% of the top global internet sites are US based, while 81% of the global internet population is non-US.”. This has long been something I’ve pondered on, namely the pros and cons of US domination of the web and its impact on both culture, development and technology. Certainly working for a company which is attempting to broaden its horizons through the power of its brand as opposed to above the line spend how we cope with cross border norms and (in)consistencies is key.