Aston Martin Magazine – Digital Integration
A few months ago ‘AM’ the Aston Martin magazine went through a comprehensive relaunch with a fresh new design, publishing and editorial team. Alongside this I’ve worked with our publisher to create an all new iPad app and also integrate the magazine within the main Aston Martin website. We’ve done this in two ways; firstly creating a full digital magazine – great design and interface here, and secondly then embedding certain articles within relevant product and content sections, such as our James Bond & Aston Martin feature.
I’ve always wanted to use the rich, creative and inspiring content produced within our magazine throughout the rest of the site to augment and complement product stories, early days but the signs are good with a great design and easy interface, plus fantastic, compelling copy from our team.