Delighted to launch a new and fully refactored navigation on the Land Rover and Range Rover websites.

This is a globally consistent design for all our markets with four primary tabs, fixed action items and a clearer mega menu structure. We’ve also enabled a Range Rover version including our SV offerings, in contrast to the Land Rover version which leads on Defender and Discovery but references Range Rover (our brand transition is fluid!).

Developed by ITG with support from Accenture and Adobe this is a big improvement on our previous navigation for a host of reasons; technical, UI and commercial / conversion impact.