It’s always interesting to look at a company’s press release boilerplate to see what a company concisely and simply thinks of itself. Apple have just updated theirs to include the Apple Watch – the confidence just oozes out…
Apple reinvented the mobile phone with its revolutionary iPhone and App Store, defined the future of mobile media and computing devices with iPad and has announced Apple Watch, its most personal device ever. Apple leads the digital music revolution with its iPods and iTunes online store, continues the rapid pace of innovation of mobile software with iOS and integrated services including Apple Pay and iCloud. Apple designs Macs, the best personal computers in the world with OS X, and free iOS and OS X apps like iWork and iMovie.
Taken from: https://www.apple.com/uk/pr/library/2014/09/15Apple-Announces-Record-Pre-orders-for-iPhone-6-iPhone-6-Plus-Top-Four-Million-in-First-24-Hours.html
I’m delighted to get another great product launch live, this time it’s the stunning Vanquish Carbon Edition the second Carbon Black and White special editions we’ve launched this year.
Visit the special web section featuring stunning 360 spin and configurator imagery from our partners Realtime UK here: http://astnmrt.in/1qXocQR
Lots of coverage for the iPhone 6’s reversible USB plug – something that the Guardian say will save the average person 16mins a year. It’s a nice little feature and of course it’s ingenious, but something so relatively trivial is getting way too much attention. Let’s hope it’s a footnote in the main Apple launch presentation.
Searing analysis here from Stratechery on the recent Samsung results and the drop in earnings.
Most important element for me is around the OS – a standardised OS has many plus points but by its inherent nature it means you can’t fundamentally differentiate the software. Therefore if your competitive advantage in the hardware stakes diminishes then you quickly get pulled back into an indistinguishable group of competing products.
Read more: http://stratechery.com/2014/smartphone-truths-samsungs-inevitable-decline/
This has been cool to work on!