Here’s a quick round up of some of the articles I’ve found interesting this week:
1) Microsoft’s Silicon Valley Envy – Vauhini Vara
An run through of Microsoft’s current outlook and its change from ‘devices and services’ to one that ‘facilitates experiences’.
Full article: http://www.newyorker.com/business/currency/microsofts-silicon-valley-envy
2) Audi to Retain WPP’s AKQA for Digital – Alexandra Bruell
Quick analysis of Audi USA’s digital agency roster, including the news that they’re continuing a search for a social media agency.
Full article: http://adage.com/article/agency-news/audi-retain-akqa-digital-conducts-social-search/295584
3) Facebook Offers Life Raft, but Publishers Are Wary – David Carr
The ongoing debate around whether Facebook becoming a content host is good or bad for publishers – accessibility and audience access versus data handcuffs?
Full article: http://mobile.nytimes.com/2014/10/27/business/media/facebook-offers-life-raft-but-publishers-are-wary.html
4) Uber: The Next Logistics Framework – Lindsay Rego
The how, why and what of Uber’s model and growth with reference to Malcolm Gladwell’s Tipping Point.
Full article: https://www.linkedin.com/pulse/article/20141101171034-18809237-uber-the-next-logistics-framework
5) Touchtronic III – Advanced Technology Advancing AM.com – Pete Norwood
A look at how we created a unique web experience to launch and explore our latest 15MY Vanquish and Rapide S transmission.
Full article: http://www.astonmartin.com/live/blog/aston-martin-live/2014/10/27/touchtronic-iii—advanced-technology-advancing-astonmartin.com
I always like to keep an eye on Kickstarter, it’s a great way of seeing ideas develop, succeed and fail within a crowd environment and away from the more sharky and aggressive ‘investment’ model. Indeed I’ve contributed to a few and it’s been great to help projects reach fruition.
There are more projects than ever now listed so I’d recommend you take the time to look through, and don’t immediately go for the Technology category as there are lots of other cool things on there in Arts, Food and Fashion.
Here’s a project which easily reached their funding target – a media player ‘Slice‘. A nicely presented product, communicated well and made applicable to the audience, it’s no surprise they got the cash they wanted.
See their promo video below:
It’s always interesting to look at a company’s press release boilerplate to see what a company concisely and simply thinks of itself. Apple have just updated theirs to include the Apple Watch – the confidence just oozes out…
Apple reinvented the mobile phone with its revolutionary iPhone and App Store, defined the future of mobile media and computing devices with iPad and has announced Apple Watch, its most personal device ever. Apple leads the digital music revolution with its iPods and iTunes online store, continues the rapid pace of innovation of mobile software with iOS and integrated services including Apple Pay and iCloud. Apple designs Macs, the best personal computers in the world with OS X, and free iOS and OS X apps like iWork and iMovie.
Taken from: https://www.apple.com/uk/pr/library/2014/09/15Apple-Announces-Record-Pre-orders-for-iPhone-6-iPhone-6-Plus-Top-Four-Million-in-First-24-Hours.html
I’m delighted to get another great product launch live, this time it’s the stunning Vanquish Carbon Edition the second Carbon Black and White special editions we’ve launched this year.
Visit the special web section featuring stunning 360 spin and configurator imagery from our partners Realtime UK here: http://astnmrt.in/1qXocQR
Lots of coverage for the iPhone 6’s reversible USB plug – something that the Guardian say will save the average person 16mins a year. It’s a nice little feature and of course it’s ingenious, but something so relatively trivial is getting way too much attention. Let’s hope it’s a footnote in the main Apple launch presentation.